The North Face Goes For Epic Adventure In First-Ever Global Ad Campaign

The new spot shines a light on a variety of explorers to inspire the rest of us.

Last year, The North Face enlisted My Morning Jacket to invoke Woody Guthrie's classic "This Land Is Your Land" for some inspiring outdoor exploration. Now the brand is launching its first-ever global campaign, and is moving its lens from the land to focus on the people adventuring out in the world.