Amazon Ads versus Facebook: A Case Study

Last weekend my father-in-law’s book launched. We got advancedreaders to pile their reviews on day one, bumping us up to about 20,000 overall in the paid store before sinking back down. Within the genres we got MUCH higher. For this launch we budgeted $100 in Facebook ads and $100 in Amazon ads. Here’s what happened.

Facebook Ads: A Tale of Two Variables

Our Facebook ads were split into four categories of $25 for the first few hours for some A/B testing, and then I switched the rest of the bu...