Creating An Audience Instead of Waiting For One.
Today I set up a P.O. Box
The reason for this was because I need one for what I'm planning. I'm setting up an email mailing list for my novels so that I can do direct marketing to fans. Part of anti-spam regulations in the U.S. means I'm required to show my address in the email. I don't really feel like people having my real address, so everything is going to point to my P.O. Box instead.
The first step is building that list though. What prompted this was a set of videos from another struggling author just trying to make a living off his books. One of the things he did was create a mailing list for his fans, which is ingenious.
If you don't provide a direct line to your audience, who will? If you don't tell your fans that a new book is out, how will they find out?
You can't wait for your fans to make forum posts and talk about your book, you need to build that audience and make it grow yourself. You can't rely on other people to do this for you.
The reason for this was because I need one for what I'm planning. I'm setting up an email mailing list for my novels so that I can do direct marketing to fans. Part of anti-spam regulations in the U.S. means I'm required to show my address in the email. I don't really feel like people having my real address, so everything is going to point to my P.O. Box instead.
The first step is building that list though. What prompted this was a set of videos from another struggling author just trying to make a living off his books. One of the things he did was create a mailing list for his fans, which is ingenious.
If you don't provide a direct line to your audience, who will? If you don't tell your fans that a new book is out, how will they find out?
You can't wait for your fans to make forum posts and talk about your book, you need to build that audience and make it grow yourself. You can't rely on other people to do this for you.
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