Blog Statistics – A Guide for Small Business Owners (Part 1)

Lynn Serafinn explains how a deep analysis of your visitors, page views and bounce rate can help you understand the effectiveness of your blog marketing.

One of the business and marketing services we offer our clients is blogging support. As part of that service, we review their blog statistics every six weeks, to get a better idea of how well our marketing efforts are working. While just the WORD statistics can make many business owners’ eyes glaze over, I find them fascinating. I like to l...