Let’s change the PR and marketing model…

Design your campaign to your book. Determine the audience for your book. Use social media. Give away freebies. Start a book blog. Accumulate hundreds of reviews. Turn your website into a sales engine. These are platitudes book PR reps and marketers throw at authors everyday. And not just at indie authors. Traditionally published authors who aren’t the prize stallions in traditional publishing’s stables—in other words, authors without the brand names (and formulaic output) of Baldacci, Child,...