5 Tips for Making Media Releases Work for You

Do you have media releases in your arsenal of marketing tools? If you don’t, you should.

Sending out media (also called news or press) releases is a relatively low-cost way to draw attention to you and your work, help generate traffic to your site, blog and books, support your platform-building activities, and in general, get you a little closer to front-and-center which is where we would all like to be!

But if you want your release to do its job, you need to make sure that you do your part....