Reading habits in changing times

It is important for authors and publishers to understand that, the real competition today is not among themselves, but authors and publishers as a community are competing against the likes of Facebook, Twitter and Whatsapp, which are grabbing the largest share of the attention span of today’s youth, as well as, a very mobile workforce.

I had a very interesting experience some time back. As I mentioned in my earlier blog, over the last one year, I wrote a couple of e-books: Nargis Through my Su...