RelateIQ, Salesforce's $390 Million "Siri For Business," Grows Up

The newly rebranded SalesforceIQ wants to understand your inbox and calendar better than you do.

Among the many announcements at this year's Dreamforce conference, a well-attended corporate confab in San Francisco for Salesforce users, one in particular stood out: a startup that Salesforce spent nearly $400 million acquiring was being fully integrated into the corporate mothership. RelateIQ, a data-driven company that was once seen as a future competitor to Salesforce, announced that their tech is being used to fuel two new Salesforce products. RelateIQ's algorithms and interface, which functions roughly like a Google Now or Cortana, are now being used to create two new software programs for small businesses and Salesforce's large corporate users.

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