On The Importance of Being Found

Or, “Why Your Contact Information Matters.”

This week, I have a professional opportunity to put in front of a group of writers. Finding contact information turned out to be much harder than it should have been.

I’m looking… I’m looking…

10% had a professional email address I could easily find. And by “easily,” I mean it was on their writing-related website page marked CONTACT or ABOUT.

10% had a professional email address I found after clicking through to a Blogger Profile link at the bottom...