Force Friday

Happy Force Friday, the day kids (and their Star Wars fanatical dads) have been anticipating.

Today, Toys R Us begins to officially sell toys based on the upcoming movie, Star Wars: The Force Awakens, which hits theaters December 18.

We’ll all soon be drowning in a variety of campaigns, products and programs from Disney Publishing, Hasbro, Lego, Mattel, General Mills, Subway, Verizon….and the list goes on.

“Drowning” was clearly the right word.