Before Releasing a Book

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BEFORE RELEASING A BOOK

There are a number of steps an author can take when getting ready to release a book. The overall goal should be to get the book noticed first, not just to make money.
Any writer that thinks they’ll get rich right away will be disappointed. There are instances where someone might get lucky and hit it big with their first book, but this is incredibly rare. Even in those cases, it takes time for enough people to notice it and create a buzz that will pay off.
Therefore, anything the author can do to get their book noticed ahead of the release date is essential.


It’s often recommended to set aside a number of books that can be given away as a promotional item. Some of these will be given to selected readers with the understanding a review is expected.




These readers can be from your blog following, your Twitter followers, friends or family. Any chosen reader is going to appreciate being given something for free, the review they write tends to be more generous.
After all if the author cared enough about this selected group to give them a free copy, they’ll feel obligated to be supportive.


Additional books can be set aside for those professional promoters and reviewers that are listed on the Internet. When sending copies to this group include any additional promotional material well in advance of the release date. This way they will have time to read the book and review materials so they can form an opinion and write a review. Make sure to let them know an approximate date that you’d need the review completed.
This is also the time to craft a great press release, actually several press releases and send them out to various media outlets, perhaps setting up some radio interviews to correspond with the launch of the book or a few weeks prior to the launch.


You’ll also want to create a pre-order book page on the distributor sites you’ve decided to use, this way as the book gets noticed prior to release, readers can pre order it. Pre orders help to boost your ranking the moment your book is released.


Well before hand, you are going to need a website, a social media presence and a basic press kit.
All of which are designed to reach out to the larger public and if done well will work in a viral fashion to establish a presence for you and your book that will translate into sales and events where you can sell your books.