Why Is Everyone Publishing a Book These Days?

If you haven’t noticed that the “publish-or-perish” phenomenon has moved from academia to the general population, you haven’t been paying attention.

My chiropractor is writing a book on nutrition. So is Don, a former HP sales consultant, just booted out the door of his organization. His topic: cloud computing. My friend Rexanne is writing a romance novel during her off-duty hours as a nurse. Bev, a former social marketing assistant, is writing a book on gardening. Steve, an engineer and in...