All In on Woo Woo, or My Philosophy of Marketing

Disclaimer: I am not a business person. I am an English major turned business school administrator who moonlighted as a baker and is now a writer. Take my advice at your own peril.

A couple of months ago, Adobe Marketing had this great commercial about the hot new thing–Woo Woo. A company scrambled to put all their ducks in a Woo Woo row, but by the time they pulled it together, the hip guys were already on to something else. Quoth the cool guy, “Naw, man, my mom’s on Woo Woo.”

It was funny,...