The Business Of Podcasting

Episode #477 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

It's hard to deny that podcasting is really coming into its own as a media format. Everyone is jumping in. From amateurs to the biggest media companies in the world. I've been creating this podcast - on a weekly basis - since 2006. Almost a decade of shows. But, the first podcast that I ever appeared on, was the one from Donna Papacosta. At the time, I thought the format was a joke, but after spending time with Donna, I quickly felt that this might be the perfect channel for businesses to experiment with audio. Not to be another kind of radio, but to invent a new type of audio programming. Ten years later, and it is still evolving. I'm loving the podcasting value in relation to business. Donna runs a successful communications consultancy called, Trafalgar Communications. More recently, she co-authored the book, The Business Of Podcasting - How to Take Your Podcasting Passion from the Personal to the Professional, with Steve Lubetkin. This book is filled with some great insights on how to create a compelling show - from the tech behind it, to the story that's going to make it popular. Enjoy the conversation...  

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #477.

Tags:

advertising awards

advertising podcast

audio

blog

blogging

brand

business book

business podcast

david usher

digital marketing

donna papacosta

facebook

google

iTunes

j walter thompson

marketing blog

marketing podcast

mirum

mirum agency

steve lubetkin

sxsx

the business of podcasting

trafalgar communications

twitter

wpp