The one thing that will change everything

That introduction you need.

The capital that your organization is trying to raise.

The breakthrough in what you're building...

Have you noticed that as soon as you get that one thing, everything doesn't change? In fact, the only thing that changes is that you realize that you don't need that one thing as much as you thought you did.

Most likely, this speech, or that inspection or this review won't materially change things overnight.

Companies that raise hundreds of millions of dollars don't seem to have an effortless time in changing user behavior, and well connected agents still have trouble selling that next script.

It turns out that nothing will change everything for the better. It works better to focus on each step instead of being distracted by a promised secret exit.