Have you seen your digital shadow?

Check out this little promo for a video game called "Watchdogs." The first thing you will see is this little warning: "You are not an individual. You are a data cluster."  Seconds later, you realize, that is no lie, brothers and sisters. They speak the gospel truth of online religion.  You will see catchy little segments on "Who You Are," "What Makes You Tick," and more.  The "Who You Care About" section is particularly creepy as people are identified as pawns ("YOU RARELY INTERACT WITH THESE