Read my Guest Blog Post at Apex Books

The kind people over at Apex Books, a science fiction meets horror small press publishing company, had asked me to write a guest post about book marketing. After narrowing down a few choices, I ended up writing about Why Not Every Book Promotion Will Work For Your Book.

Here's an excerpt from the article:

Why Not Every Book Promotion Will Work For Your Book

Marketing a book is not like marketing a carton of milk because books don't have an expiration date stamped on their cover. A reader may buy