There’s No Present Like the Time

How Your ‘Why’ Helps You When Your Platform Makes You Wait

This is a guest post by Wayne Stiles. He serves as an executive vice president at Insight for Living Ministries. His newest book, Waiting on God: What to Do When God Does Nothing, released this week. If you get a copy before August 25, Wayne will send you some free resources.

Some days, I wish I’d never met Google Analytics. I mean, a couple of clicks shows me everything from my blog’s unique monthly visitors to what post a reader in Oslo is reading right now. It’s amazing! And honestly, it’s depressing.

Courtesy of iStock/anyaberkut

The metrics can get maddening—even addicting—when building a platform. After all, we’re building. And anything we pour our time, passions, and money into needs to prove its worth. We want to see progress. Daily.

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