Everyone else reads it

The reason the New York Times matters isn't about the delivery of news (it's old by the time it arrives) or even the analysis (which is often spotty or wrong or banal or biased or boring). No, the reason it matters is because everyone else reads it.

That's the reason certain trade shows matter.

Or industry journals or blogs.

You can change the definition of "everyone" and customize it for your industry or passion, but the fact is, we need to read what everyone else is reading in order to have a sen