Nearly Half Of Young Smartphone Owners Use Auto-Delete Messaging Apps
According to a new report, ephemeral mobile messaging is huge—especially among smartphone users ages 18 to 29.
A new report by the Pew Research Center claims that 36% of Americans who own smartphones use messaging apps like WhatsApp, iMessage, and Kik. Mobile platforms that auto-delete messages—like Snapchat or Wickr—are popular with just 17% of U.S. smartphone users. But among people ages 18 to 29, 49% use one or more messaging apps, and 41% use apps that automatically delete messages after they are viewed.
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