LeapFrog Grows Up With Epic, Its First Tablet For the Consumer Electronics Market

After falling behind in the category it helped create, the educational toy maker introduces a tablet whose features grow as kids do.

Twenty-year-old educational toy and tech company LeapFrog was a pioneer in the world of kids' tablets, first with its LeapPad handheld learning device introduced in 1999, and then its LeapPad Explorer line, which debuted in 2011 as an iPad-like tablet limited to proprietary LeapFrog apps and games. But competition has soared in the last two years, with a wide range of kid-friendly tablet options offering a broad range of content, not to mention the increasing number of iPad-owning parents who default to handing over their own device loaded with everything from counting apps to Netflix. And LeapFrog tablets have continued to live in the electronic toy aisle, rather than in consumer electronics, where competitors like Nabi and Samsung Kids have proliferated.

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