Clever ways to get the word out

So Chains comes out soon. In just a little over a month.  I hate trying to think up clever ways to get the word out about a book online.  I do have one idea in mind that’s a little different that I’m doing this time, and nope, not sharing…not yet.  But I’m also looking for more ways.

What are things online that catch your eye?  Not necessarily ‘advertising’ like ads on sites like the Smart Bitches blog, although dang…that’s some promo, there.  But other things?  Guest blogs?  Scavenger hunts?  W