How to Allow Others to Manage Your Facebook Page

Here's a question about Facebook that I've received that many other people may also want to know about:

When I launched the [company] Facebook Page, I did it via my personal Facebook account. Somehow now I can only get there through my personal FB account, which obviously doesn't work so well as the company grows. What do you recommend?

This is probably a very familiar scenario. You set up your Facebook Page (formerly called a fan page) for your business and you manage the page yourself. But as your business grows, you want to hand this off to someone else. And you may not want to give the password to your Facebook profile page to that person.

Facebook itself has provided a very easy solution:

You can make anyone else an admin for your Page and then that person doesn't need your password in order to make changes on the Page.

In fact, I would advise you to have at least one additional admin on your Page besides yourself just in case your personal account gets closed. This could perhaps be due to some unintentional error on your part that violates Facebook's terms. (See the Miller Mosaic blog post "Good Idea to Read Facebook's Terms to Avoid Being in Violation")



Here's what you do to add an admin to your Facebook Page:

Sign into your Facebook account, go to your Page, click on "Edit Page" and then click on "Manage Admins" and "Add another admin."

From now on your new admin can do everything that you could do without going through your personal Facebook account.



BONUS TIP: If you allow comments on your Page (which does encourage involvement on the part of others):



Every day or so check your Page wall for inappropriate comments, including ones blatantly trying to sell things. You want your wall to be an inviting place and not be littered with the equivalent of advertising billboards for other people's products and services.

© 2011 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) is the co-founder of Miller Mosaic Social Media Marketing. Download now the company's free report "5 Tips for Staying Top of Mind With Your Prospective Target Markets" at www.millermosaicllc.com/los-angeles-s...