Does Your Dog Really Need This Excessive, Techy Collar?

Short answer: No.

File the Buddy—a souped-up dog collar—under egregiously excessive design. Chances are your dog doesn't need an activity monitor, GPS tracker, temperature and light sensors, and OLED display around its neck. But if you want your pooch to "express its unique character through light," as the designers tout, perhaps this Kickstarter is for you.

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