No More "Girls' Building Sets": Target To Phase Out Gender-Based Signage

A social media campaign questioning aisle signs like "girls' building sets" prompted the change.

To the girls of the world who love Lego and the boys who love Frozen: Target is now a friendlier place to shop. The Minnesota-based retailer announced last week, in response to ongoing social media complaints, that it would eliminate gendered signage in sections devoted to toys, home, and entertainment.

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