Report: Ad Blocking Will Cost Companies Nearly $22 Billion This Year
Are dollars spent on online advertising going to waste?
Do you swear by the Chrome extension AdBlock? You're not alone. A new study outlines just how much money companies lose from the use of ad-blocking software: In 2015, ad blocking will cost companies worldwide almost $22 billion in advertising revenue, according to a report by Adobe and the anti-ad block startup PageFair.
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