The Invention Of Alphabet Is The Ultimate Larry Page Move

Once you get your head around it, Google's mind-bender of an announcement makes perfect sense.

When a coworker shared the news that Google was creating a new holding company called Alphabet and splitting off all its non-core activities from the Google brand, I reacted in the only rational way: I wondered for a nanosecond if it was a wonderfully wacky hoax. Then I checked the URL on Larry Page's blog post, in which he explained the rationale and announced that longtime Googler Sundar Pichai would become Google's CEO. It seemed to be legit.