Episode 40: Website Traffic and Online Booking with Joseph Shemesh and Ethan Anderson
Show Summary
Joseph Shemesh and Ethan Anderson join us for Episode 40 of the Profit First Podcast. Joseph shares his expertise on heat mapping for your website. Ethan discusses the new age of booking appointments with your clients.
Our Guests
Joseph Shemesh (left)
Joseph is an Achieved CEO/CTO investor and strategic advisor. A long-time entrepreneur, Joseph founded/co-founded many technological companies throughout the years. His experience and expertise in small and medium companies focuses on strategy, growth and operational efficiency, resulting in more than $80MM in successful investor outcomes.
Joseph has more than 20 years of strategic, operational and senior management experience in business ranging from early stage start-ups to private equity backed assets and from mid-stage business to large turn-around operations.
His specialized skills reside in identification of online market opportunities, consumer marketing, online subscription, and rapid new business creation and execution.
Ethan Anderson (right)
Ethan is the Founder & CEO of MyTime, a startup that allows consumers to find and book appointments from over 2.5 million nearby businesses. He was also Cofounder & CEO of Redbeacon, which allowed consumers to request bids for home services.
Redbeacon was venture backed and won numerous awards including the Grand Prize at the 2009 TechCrunch50 competition and Business Insider’s Startup 2010 before being acquired by The Home Depot. Prior to Redbeacon, Ethan worked at Google as Product Manager for Image Search and Google Video.
Ethan also the worked in a number of internet strategy and marketing roles at The Clorox Company, Buy.com, and McKinsey & Company. He graduated with Honors from Harvard Business School and Magna Cum Laude from Duke University, where he studied Economics and Public Policy Studies. He was recently honored to be named to the Silicon Valley 100 and 16 Up-and-Coming Silicon Valley Entrepreneurs You Need to Meet.
Show Quotes
Most people do not take advantage of the software out there that is offered to help your company track what viewers (of your website) are most interested in.
You can redesign your website based on where you want the traffic flow to go when you keep track of what your customers want.
Consumers love booking things online today – the phone is being phased out.
80% of online bookings happen either early in the morning or late at night when the business is closed.
Online booking systems are a huge time saver!
Have a question you’d like us to answer on the air? Email Kristina or Mike!
Kristina@MikeMichalowicz.com
Mike@MikeMichalowicz.com
Show Links
Joseph Shemesh
Website: https://www.seevolution.com/
Ethan Anderson
Website: http://www.mytime.com/welcome
Website for Small Businesses: http://www.mytime.com/merchants/marketplace
MyTime on Facebook
Corporate Partners
Nextiva – VOIP phone providers for small businesses.
Fundera – Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches.
TSheets – The #1 customer rated time tracking solution!
