How to Use the Power of Surprise to Wow Your Clients

5 Unexpected Ways to ‘Outexperience’ Your Competition with a Well-Timed, Personal Gift

This is a guest post by my friend, Brad Johnson, a member of my Inner Circle Mastermind Group. Brad is vice president of marketing for Advisors Excel, works by referral only, and mentors a small group of the country’s most elite financial advisors. His thoughts on growing a successful financial advisory business have been featured in the Wall Street Journal, Investment News, and Financial Planning, among other industry publications. You can find him online at BradJ.net, as well as Twitter, Facebook, and LinkedIn.

If people know you’re thinking about their lives, they’re more likely to want to do business. Here’s a quick story of how I personally created a wow experience that might set the stage for how to pull this off in your practice.

Courtesy of iStock/Lepro

Recently, I took a trip to Nashville, Tennessee, to meet with Michael’s Inner Circle Mastermind Group. A few hours into the meeting, some comments were made by the group about my socks and those of another member, and how cool they were.

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