Why Isn’t My Social Media Selling More Books?

My week is full of marketing meetingswith authors. And, since this is the twenty-first century, at some point every conversation about marketing comes back to social media.

We’ve all heardthat authorsneed some kind of social media presence. But all social media is not the same, and it certainly doesn’t all get the same results. If you’re a new writer wondering why your Facebook page or Twitter feed isn’t generating the kind of attention you think it should, ask yourself a few questions:

1. A...