Elise Strachan recently remodeled her kitchen. This wouldn't normally be something of note, but in Strachan's case, her reasoning went far beyond being sick of her cabinets: She needed a new kitchen because of her home business. My Cupcake Addiction, Strachan's YouTube channel and website, has over 1.9 million subscribers, generates more than $60,000 monthly in advertising revenue, and has provided the former flight attendant with a lucrative business. So an upgrade is understandable.