Target Pilots Movement-Tracking Beacon Technology In 50 Stores
Customers can opt in to getting alerts for nearby deals while shopping in Target stores.
Target, much like Lord & Taylor and Macy's before it, is embracing beacons, which use Bluetooth to communicate with smartphones. The retail giant is introducing the technology in 50 stores across a number of cities, including Chicago, Denver, Minneapolis, New York City, Pittsburgh, Portland, San Francisco, and Seattle.
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