Helix Sleep Uses Your Personal Data To Create A $900 Custom Mattress

The company touts itself as the first brand to employ "cutting edge data and analytics" to mold mattresses to your body.

Doling out $5,000 for a Hästens Marquis bed does not mean it will fit your exact sleep specifications—and that's where Helix Sleep hopes to make its mark. The startup, which officially launched on Tuesday, seeks to customize your mattress by gleaning insight from data like height and sleeping style. The queen-size, custom mattresses run $900 each.

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