How Fascinating Are You?

InFascinate: Your 7 Triggers to Persuasion and Captivation,advertising and media personality Sally Hogshead explores what triggers fascination—one of the most powerful ways to attract attention and influence behavior—and explains how companies can use these concepts to make their products and ideas irresistible to consumers.

F Scores: The Fascination Personality Test

My team and I developed the F Score to objectively evaluate the level of fascination generated by a product, brand, or idea....