New York Activist Group Calls For Apple To Ditch The Gun Emoji

It's a brilliant marketing stunt, and also a tease of how complicated freedom of expression can be when corporations get involved.

New Yorkers Against Gun Violence (NYAGV), a nonprofit whose mission is pretty much in the name, has aimed the barrel of its latest campaign right at Apple. It's called #DisarmTheiPhone, and it's asking activists across social media to "help convince Apple to remove the gun emoji and take a stand for stricter gun accessibility in America."

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