Choosing A Niche Can Be Easy Way to Determine Target Market

Zappos sells shoes. Michael Hyatt works with authors. Simply Contents, LLC works specifically with homes damaged in flood and fire.

Even Seth Godin has a target market.

The each have a niche, which allows them to stand out! And their marketing is to their very own low hanging fruit.

 

I wouldn’t go to Zappos for a purse, but they might sell them as an add on. But when I think shoes…I think Zappos.

I totally follow Michael Hyatt because his content, webinars, and expertise is directed primarily towards authors, and I fit the profile.

Shannon Ontiveros of Simply Contents LLC said her niche chose her. “I was in the emergency service industry for 10 years and just became very passionate about helping homeowners in these situations.”

While she says she does a packout for a move or a remodel from time to time, she mostly sticks to her niche. One look at her website www.simplycontentsllc.com would make any person going through the emotional trauma of fire or water damage to their home feel like Shannon is very equipped to meet their needs, and not just from the inventory and care of their personal items. Shannon is deeply caring about her customer’s emotional well being as well.

 

If you haven’t defined your niche or your target market, consider a group of people who you are uniquely qualified to serve. Are you a financial planner focused on helping the man going through divorce? Are you the Mary Kay lady who has a passion for making her client’s eyes look younger and more dynamic through proper skin care and makeup?

Notice the focus on the eyes, unlike the Mary Kay lady mentioned in this blog post who said her target market was anyone with skin. If I were concerned about laugh lines, or making my eyes stand out in some way, I’d call the eye specialist versus the generalist.

Other ways to determine target market is to focus on a demographic that you are passionate about helping. It could be single mothers. It could be first time business owners.

Or focus on an area of hobby. Are you an insurance agent for example who is also into crafting? Providing fellow crafters with booth insurance just might be a foot in the door to their other insurance needs.

Do you have other examples of target market or niche specialties? What is yours??