Momentum Investing Vs. Value Investing… Why Not Both?

Let’s go back in time 30 years. Remember those “Taste great / less filling” Miller Lite beer commercials from the mid-1980s? You could roughly divide the world’s beer-drinking population into two rival factions: Those that insisted that Miller Lite tasted great… and those that insisted it was less filling. I’m pretty sure people lost their lives fighting over this in bars.

Personally, I find Miller Lite neither tastes particularly great, nor is it particularly easy on my stomach. As a native Texan, my heart will always belong to Shiner Bock.

But I digress. As with Miller Lite fans, you can roughly divide the investing world into two camps: Those who favor value strategies and those that favor