Don’t Be Efficient, Be Effective

Efficiency is meaningless on its own. Literally meaningless.

What if I told you that Iamthe most efficient rice organizeryou’ve ever seen? Oh yeah. Give mea full bag of rice, and I’ll line upthegrains in four hundred symmetrical rows. I can organize the full bag like this in only threeminutes because I know how to efficiently distributethe rice without wasting any time or movement.

But wait…

After suchmasterful efficiency, all I have istable covered in rice.

That’s not very useful to me or...