Pandora Wants You To Get Intimate With Brands In Exchange For Ad-Free Streaming
Stare at an ad for 15 seconds, and you can listen to an hour of uninterrupted music.
Will you feel closer to a brand if it serves as your gateway to ad-free music streaming? Pandora sure thinks so. The online radio platform has introduced Sponsored Listening, a new advertising product that lets listeners trade 15 seconds of "engagement" with a brand for an hour of uninterrupted radio time.
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