The "Like" bribe

Yesterday, I was one of the recipients of an amusing mass email from the long-time tech pundit Guy Kawasaki. He sent it out to promote a new book he's written as well as to promote the Facebook fan page for that book. Here's the gist of it, verbatim: A long time ago (1987 exactly), I published my first book, The Macintosh Way. I wrote it because I was bursting with idealistic and pure notions about how a company can change the world, and I wanted to spread the gospel ... I recently re-acquired the rights for this book, and I'm...