Meet The Chuck II, The First New Converse All Star Design In 100 Years

But how do you redesign the Coca-Cola of shoes without becoming the New Coke of shoes?

Released for the first time in 1917, the Converse Chuck Taylor All Star is an American design classic. The Chuck's canvas, star-blazoned silhouette isn't just iconic, it's sacrosanct, and for good reason: according to the company, All Star sales made up the "majority" of Converse's $1.7 billion in revenue in 2014. Yet today, for the first time in almost 100 years, Converse is finally unveiling an honest-to-god sequel to the Chuck Taylor All Star. Meet the Chuck II, a more premium pair of kicks that were designed from the ground-up with a simple mandate: "Let's obsess the Chuck."

Read Full Story