My take on the CVS/Chamber breakup for incmagazine: “By in...

My take on the CVS/Chamber breakup for incmagazine: “By in effect hiring the Chamber to serve as a public face of their cause, companies gain two benefits. One, they insulate their brands against the bad p.r. that could emerge if concerned members of the public found out they’re pushing unpopular measures – say, an auto company fighting safety rules. And two, they convey – accurately or not – that they are asking not for some self-serving favor, but progress for business and the economy as a whole.”