What every communication professional can learn from the #NASATweetup…

Justin, our beloved technology concierge, went to last week's #NASATweetup to see the final launch of Space Shuttle Discovery. The launch was scrubbed (sad face) but in his ever "glass-half-full" spirit, Justin is finding the bright spots (smile face). He just shared a post with me from one of his #NASATweetup buddies. He thought I might like it. He thought right.

The experience of using social media real time to share an experience with the rest of the world brought home a few lessons about how social media impacts everything we do and how we can use it to advance our ideas.

Social media is a great way to tell a complex story
Not all social media channels are created equal
Social media is the best crowd control
Hashtag hashtag hashtag
Get everyone (and everything) participating
Twitter is real time

Full post .