Practical Writing Advice: Mastering Your Social Media Strategy
Already have a social media presence, but looking for ways to improve your social media strategy? These resources will help you master your strategy and build a solid platform on whichever social media sites you use.
Social media is a great way to meet other authors and connect with potential readers. With all of the different networks out there, it can be easy to get lost in all of the possible ways to use social media to build your author platform. I have found the following resources to be helpful in creating and improving my social media strategy as I publish. Before continuing, a couple of questions:
Do you know your audience?
Who is your book marketed toward? If you need help specifying your market, check out my previous post on getting to know your audience.
Do you know how to curate content for your audience?
How do you find content to share with your audience? Take a look at my post on content curation for helpful resources.
Having solid answers to these questions will help you streamline your social media strategy going forward.
1. Social Media Just for Writers by Frances Caballo
Image from Goodreads
Social Media Just For Writers is both a book and a blog created by Frances Caballo. The book is divided into separate sections for different social media platforms, each of which is compared to the style of a different writer/artist. In addition, Social Media provides tips for blogging and offline methods for marketing your book. The benefits of each platform are considered in terms of how they can help build your author presence online and find potential readers.
After reading the book, which is available on Amazon for Kindle, Kindle Unlimited, and in Paperback, I recommend subscribing to Caballo’s blog and newsletter to stay updated on the latest advice for social media.
2. Twitter for Writers by Rayne Hall
Image from Goodreads
This guide by Rayne Hall delves into more detail on how to effectively use one of my favorite social media platforms. Hall provides solutions unique to Twitter, such as what to do when you hit the wall of following 2,000 profiles, hosting a chat, and using lists. Twitter for Writers is available on Kindle, Kindle Unlimited, and Paperback format on Amazon.
3. 500 Social Media Marketing Tips by Andrew Macarthy
Image from Goodreads
Though aimed at businesses in general, this handy guide provides valuable social media advice that authors can also utilize. Macarthy’s book is divided up into separate sections for each platform and provides further suggestions for ways to leverage each platform. This book also delves deeper into ways to analyze and track your presence on each platform, how to use graphics to build your brand, and how best to promote your business on each. 500 Social Media Marketing Tips is available on Amazon for Kindle, Kindle Unlimited, and in Paperback.
4. Social Media Image Size Guide
It’s easy to forget what size is ideal for graphics on each social network. This series of infographics from Set Up a Blog Today provides ideal sizes and formats for shared images, profile images, and headers on each platform.
5. Best Times to Tweet
The author of Social Media Just for Writers has a helpful cheat sheet on the best times to post and how often to post on each platform. She also suggests a couple of apps you can use to tailor your posting times to your specific audience.
Which resources do you recommend for improving your social media strategy?
Liked this post? Feel free to share!
The post Practical Writing Advice: Mastering Your Social Media Strategy appeared first on Zed Amadeo.
