Most Startups Fail. The Few That Don’t, Follow This Advice.

Alexandra Wilkis Wilson, co-founder and CEO of GLAMSQUAD; co-founder of Gilt Group; and an advisor, mentor, and angel investor to startups in the New York Tech community, offers a few key tips to maximize any startup’s chances of success. She is the author of By Invitation Only: How We Built Gilt and Changed the Way Millions Shop

Are you grounded?

It’s so typical that when you start a business or have an idea for a business, they’re going to be so many people who tell you why it’s a bad id...