The Problem With Creating An App For Sharing Your "Authentic Self"

Beme aims to show "real selves" on social media. But creating versions of who we are is a human condition, not a digital one.

Casey Neistat's new app, Beme, is designed to create a contrast to the carefully curated personas featured on social media profiles. Instead of adding filters to make photos look better, reviewing videos before posting, or adding witty comments in hopes of collecting "favorites" or "hearts," users record four-second video snippets by lifting the phone to their chests, which activates the camera. They can't review the video or add comments before posting.

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