In The Future, Apple Could Send You Targeted Ads Based On Your Credit Limit

Apple was awarded a patent for technology that would only send you ads for things you can actually afford.

Apple won a patent today that could either be the holy grail of targeted advertising—or an amazing piece of discriminatory tech. The new patent would let the company target advertising at customers based on their income and credit card limits.

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Published on July 16, 2015 13:30
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