AOL's Latest Goodie For Advertisers Is Weather-Based Analytics
The tech firm really wants to know if you order delivery when it's raining outside.
AOL's ad-tech division, AOL Platforms, is testing out a new strategy: using weather reports for individual zip codes to track how climate impacts advertising results. The
new initiative by AOL's Convertro division aims to show marketers how changes in weather can impact purchasing decisions on tablets, smartphones, and desktop computers.
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