The Unstoppable Rise Of The Archetype
Think of a consulting detective. Sherlock Holmes?A footballer. David Beckham?A playwright. William Shakespeare?A Greek philosopher. Aristotle?A schoolboy wizard. Harry Potter? They’re the most obvious archetypes in their fields, but choosing a single figurehead to represent an entire field of endeavour goes way deeper. Almost every group or sub-group you can think of has an archetype […]
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