It Has 40 Million Subscribers. Now Amazon Prime Is Eyeing The Competition

Amazon Prime is going strong, but isn't about to look past growing competition from Walmart, eBay, and a new company called Jet.com.

This month, Amazon is getting ready to celebrate its 20th anniversary. By all accounts, it's been a good year for them: Despite the high-profile failure of their Fire phone, there are over 40 million reputed Amazon Prime subscribers, the Kindle is a best seller, and the company just completed a massive expansion into Mexico. However, Amazon headquarters has a persistent worry… the fear of losing market share to a new wave of Amazon Prime competitors.

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